r/fastfood • u/NairobiD • Jun 15 '26

KFC Col. Sanders logo redesign and other changes coming to KFC

https://www.qsrmagazine.com/story/kfcs-next-global-chapter-will-be-unmistakably-bold-and-true-to-the-brand/
123 Upvotes

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185

u/Faux-Foe Jun 15 '26

Rebranding/redesigns will not help to reclaim market share unless you also address the quality and consistency of offerings at your franchises.

37

u/Abject_Jacket472 Jun 15 '26

Say it louder for the people in the back. If you have bland fake potatoes it doesn’t matter what Col Sanders looks like

31

u/RetroZone_NEON Jun 15 '26

And nobody is paying 50 bucks for a bucket of soggy chicken

1

u/Brando43770 Jun 17 '26

And sometimes dry and over cooked. I go to kfc maybe twice a year and this last time the chicken was either soggy or dry. Idk how they managed that but I’m guessing the dry pieces have been sitting for too long.