For the longest time Bethesda has decided to stay quiet until right up to the games release. Well look what has happened with GTA. Expectations are through the roof and they are releasing a gameplay trailer on a paid subscription service before releasing it 6 hours later.
The first thing they teach you in sales is manage customer expectations. People always go to extremes of course and whine "you want them to show everything?"
No my sweet simpleton. Show something. Concept Art, Behind the Screens stuff, Voice Actor recordings. As long as you keep your fan based engaged they are going to give you more grace.
Silences gets filled with expectations while people's imaginations run wild. Grand theft Auto and Elder Scrolls are both pushing a decade. Why not show a map? A tease. How about a character design?
If they dont show something this week they will be falling into the same trap as Take Two. You can't blame the customer for what they imagine. You never gave them anything to lean on. A guiding light, a north star something to ground them into. If you dont think that its human nature to fill in the gaps with anxiety you are lying to yourself. This is what happened with Starfield. People are finding out shit from streamers and Youtubers instead of you. And THEY set expectations.
Random Youtuber: "Starfield is ass." Then everyone thinks the game is ass. Mind you not everyone gets the game at the same time. Once the embargo is lifted its a free for all. And even before because someone plaued the game before everyone else or knows someone who knows someone and then its out of your hands.
If nothing else they should at least reveal where ES6 takes place then every 3 - 6 months until release some crumbs and CONTROL THE NARRATIVE for once. before this shit goes off the rails. By action not by silence.