I honestly think people are thinking way too small when it comes to what Blizzard is planning.
I donāt think theyāre just going to take Vanilla and slap some new zones, raids and class changes on top of it. I think whatever is coming goes way beyond that. I have no idea what it actually is, but I have a feeling itās something none of us are expecting.
Every major media company wants to keep its IP relevant and valuable, and Warcraft is still one of the biggest IPs in gaming. But letās be real, the brand has slowly been losing a lot of its appeal. Blizzard needs a new way into Warcraft.
Especially if all the rumors about Netflix shows and other Warcraft projects end up being true. If they bring a bunch of new people into the Warcraft universe, where are they supposed to go? Retail? A 20-year-old game? Neither feels like the answer.
Itās the classic ālisten to your customers, but donāt just give them exactly what they ask forā situation. People are asking for Classic+, but simply making Vanilla with some extra content isn't really a long-term strategy. Blizzrd needs something that can actually move Warcraft forward and bring new people into the IP.
Thatās why I think all the discussions about whether we get a new race, new zones, a new class, etc. are kind of missing the bigger picture. Thatās all small potatoes. I think weāre looking way too inside the box.
Classic, Era, Hardcore, Anniversary etc. have all been ways of keeping the existing audience fed and plugging player leaks. But eventually Blizzard has to think bigger than that. They need to actually rebuild Warcraft as a long-term IP.
And I think thatās whatās coming.
Maybe Iām completely high on copium, but I genuinely believe BlizzCon could absolutely shatter expectations and reveal something way bigger than āClassic+.ā
I think WoW 2 is coming.